Former IRS attorney Sandy Botkin walked into Tony Robbins' Wealth Mastery events — 5,000 people in the room — and opened with a bomb every single time.
"Throw a party. Any party. Birthday. Wedding. Super Bowl. Pick one."
He'd pause, let the room get quiet, then say: "Tell every guest the password is: 'Business is GREAT.'"
When guests arrive, you greet them: "How's business?"
They answer: "Business is great!"
Under the old IRS "associated with" test — that 3-second exchange constituted a business discussion, potentially making the entire party tax deductible.
He also taught: photograph guests pointing at a business plan on the wall. Never photos of birthday cakes or toasts. Those photos were your IRS audit armor.
The crowd went absolutely insane. Every time. For decades.
He toured with Tony Robbins. With Donald Trump. With insurance companies and network marketing orgs across America.